Behavioral analysis

Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns

Authority users often play important roles in a social sys- Tem. They are expected to write good reviews at product review sites; provide high quality answers in question answering systems; and share interesting content in social net- works. In the …

Do you know the speaker?: an online experiment with authority messages on event websites

With the widespread adoption of the Web, many compa- nies and organizations have established websites that pro- vide information and support online transactions (e.g., buy- ing products or viewing content). Unfortunately, users have limited attention …