a/b testing

Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns

Authority users often play important roles in a social sys- Tem. They are expected to write good reviews at product review sites; provide high quality answers in question answering systems; and share interesting content in social net- works. In the …

LASER: A Living Analytics Experimentation System for Large-Scale Online Controlled Experiments

Tracking user browsing data and measuring the effectiveness of website design and web services are important to businesses that want to attract the consumers today who spend much more time online than before. Instead of using randomized controlled …