User interface

Do you know the speaker?: an online experiment with authority messages on event websites

With the widespread adoption of the Web, many compa- nies and organizations have established websites that pro- vide information and support online transactions (e.g., buy- ing products or viewing content). Unfortunately, users have limited attention …

LASER: A Living Analytics Experimentation System for Large-Scale Online Controlled Experiments

Tracking user browsing data and measuring the effectiveness of website design and web services are important to businesses that want to attract the consumers today who spend much more time online than before. Instead of using randomized controlled …